Earphone plugs are extremely popular in Japan. They’re used for plugging up the earphone jacks on phones so dust doesn’t get it and damage the insides. However the Japanese have turned something simple into something very cute and unique by using cute characters at the ends of the plug so they stick out and show off to the world.
Case in point are these new earphone plugs featuring characters from hit anime, Sword Art Online, or SOA. The plugs feature Asuna, Asuna as Titania, Leafa and Suguha which are sold separately or as a pack of four. Each individual one will cost ¥900 while the four pack will cost ¥3,750 with a holder included.