Lawson Collaborates With The IdolM@ster

In yet another collaboration ready to hit up Japan, convenience store chain Lawson, has revealed a cross promotion with the popular IdolM@ster series. Beginning on May 27th, the promotion will see Lawson teaming up with the PS3 launch of the new game,  The Idolm@ster: One for All. The promotion will see the Kirin brand of Namacha, a green tea beverage which comes in bottled form, covered in one … Continue reading Lawson Collaborates With The IdolM@ster

Lawson Announces Arpeggio of Blue Steel Collaboration

Here’s another cross collaboration involving a convenience store franchise and an anime series. Running between April 22nd and May 5th, Lawson and Arpeggio of Blue Steel will team up for a promotion that will see some awesome goodies up for grabs.   Just by purchasing a drink, you’ll be able to pick up a  vinyl teddy Kirishima in store uniform, clear file, signed tapestry, tickets for a live … Continue reading Lawson Announces Arpeggio of Blue Steel Collaboration

Lawson Convenience Stores Announce New Promotions

Lawson is a popular franchise of convenience stores in Japan and like most stores tend to run promotions from time to time. They recently announced a couple of new ones for the otaku public. First up, there’s the swimming anime, Free!, in which customers can buy 2 collaboration Calbee products in order to receive a snazzy poster which can be seen below.   You can also … Continue reading Lawson Convenience Stores Announce New Promotions

Evangelion Hooks Up With Sega & More For 3.33 Home Release

The Evangelion franchise is really turning the promotional wheels in the lead up to the home release of ‘Evangelion 3.33 You Can (Not) Redo’. We’ve already seen a few collaborations on this site and now it’s the turn of games developer and publisher, Sega, to jump into the fray. As the Japanese release on the 24th of April draws near, we now have a new … Continue reading Evangelion Hooks Up With Sega & More For 3.33 Home Release