Hatsune Miku Itasha @ Anime Expo ’11

Hatsune Miku Itasha @ Anime Expo ’11

Anime Expo is over and done with for another year and easily Hatsune Miku was a massive stand out. Not just for her event closing concert which was a sellout and a massive success but for the support thrown behind her by Toyota and their itasha cars they had on display. For those in the dark, itasha is the Japanese word used to describe the art of decorating one’s car with decals of their favourite anime/manga characters or characters. The word itasha literally means pain(痛い(itai)) car(車(sha)) as just by driving the car around, people tend to believe that it’s painful to do so from all the decals making the car stand out 🙂 During AX ’11, Toyota teamed up with Hatsune Miku for their Corolla + Hatsune Miku marketing campaign with the end result being two itasha cars that looked absolutely amazing! So there were two different varieties on display consisting of a black car and a white car both plastered with Hatsune images, check the pics below, the cars are looking pretty hot if you ask me 🙂

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Japandaman

Founder of Japandaman - Australia's premier Japanese pop culture website!

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