The start of a new year in Japan on New Years Day also marks the start of “fukubukuro” or lucky bag shopping. Lucky bags are sold by various outlets across Tokyo, the catch being that you actually can’t see what’s inside the bag. The bag contents are usually worth more than what you paid for which is a nice surprise but it really is a lucky dip.
An example being the lucky bag being offered by “rOKUPA” which is a shortened version of the brand name “6%DOKIDOKI”. rOKU meaning 6 in Japanese and “PA” = pāsento (katakana) = “Percent”. Their lucky bag follows these guidelines:
- The contents are valued at 3 – 5 times what you pay for the bag..bargain.
- Goods that are on sale and the contents of the lucky bags themselves aren’t in rOKUPA.
- No matter which lucky bag you pick up, you be guaranteed that there will be original wear inside.
Their bags go for ¥10, 500 however the contents can valued at upwards of ¥30, 000+, pretty good value and fun way to spend what little Xmas money you may have left over.
Source: Tokyo Fashion