Akihabara recently ran host to a campaign called the Evangelion Eye Drop Campaign which was held in a drugstore in Otaku Central. The premise of the campaign was that fictional NERV had plans afoot to set up a base in the drugstore, which was decked out with EVA decorations, to survey pedestrians about fatigue and general eye strain.
The overall purpose was to use the event to promote the new EVA-branded Sante FX eye drops. In any case, the event took place just this past weekend and the Evangelion Team Race Queens showed up with a strong presence to help promote the events and product. Some lucky fans even scored a photo op with the girls courtesy of a lottery system.
Pics can be found below.