Anime and manga series, Gintama, has seen its 2nd cinematic movie release recently on July 6th and the Japanese public have reacted by taking it to 4th place on the charts. Gintama: The Movie: The Final Chapter: Be Forever Yorozuya took in ¥281,859,900 which translates to 221,469 fans flocking to the cinema in its first weekend. However since the release and as of August 1st, that number had grown to in excess of 1 million movie goers attending their local cinema.
By doing so, it has broken the record of the previous Gintama movie which saw 860,000 fans seeing the 2010 movie, Gintama: Shinyaku Benizakura-Hen, for the same period. To mark the box office success, Japanese cinemas will begin handing out commemorative postcards containing a message from the manga creator, Hideaki Sorachi.