Lawson is a popular franchise of convenience stores in Japan and like most stores tend to run promotions from time to time. They recently announced a couple of new ones for the otaku public.
First up, there’s the swimming anime, Free!, in which customers can buy 2 collaboration Calbee products in order to receive a snazzy poster which can be seen below.
The second promotion is for Love Live!, the hugely idol anime with matching game. The promotion kicks off on March 18 and will consist of a lucky draw lottery where you can win unique Love Live! t shirts. You’ll need to gain entry to the promotion by purchasing a Kirin drink and then you’ll also be able to select your favourite girl for the promo campaign.