Tag Archives: convenience store

Lawson Announces Arpeggio of Blue Steel Collaboration

Here’s another cross collaboration involving a convenience store franchise and an anime series. Running between April 22nd and May 5th, Lawson and Arpeggio of Blue Steel will team up for a promotion that will see some awesome goodies up for grabs.

blue steel logo


Just by purchasing a drink, you’ll be able to pick up a  vinyl teddy Kirishima in store uniform, clear file, signed tapestry, tickets for a live event starring Trident – the actress unit put together for the series with Mai Fuchigami (Iona), Manami Numakura (Takao), and Hibiku Yamamura (Haruna) or a t-shirt and beach cushion.

Lawson Convenience Stores Announce New Promotions

Lawson is a popular franchise of convenience stores in Japan and like most stores tend to run promotions from time to time. They recently announced a couple of new ones for the otaku public.

First up, there’s the swimming anime, Free!, in which customers can buy 2 collaboration Calbee products in order to receive a snazzy poster which can be seen below.

free anime poster


You can also download the Android and iOS Lawson app which will give you access to a Free! wallpaper for your smartphone. Knowledge of Japanese will be required for the app.

The second promotion is for Love Live!, the hugely idol anime with matching game. The promotion kicks off on March 18 and will consist of a lucky draw lottery where you can win unique Love Live! t shirts. You’ll need to gain entry to the promotion by purchasing a Kirin drink and then you’ll also be able to select your favourite girl for the promo campaign.

love live promo



Family Mart Hatsune Miku Lottery

In Japan, the Family Mart convenience stores are similar to 7-11’s anywhere else. They can be found anywhere and everywhere, open at all times of the night.

hatsune family mart

Only recently Family Mart took the covers of their prizes in the Hatsune Miku Happy Kuji summer prize lottery. For the mere price of ¥800, you’ll be entered into the draw to win loads of prizes such as figures and a tissue cover. Full details of the prizes can be found below.

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As you can see, there are heaps of great prizes up for grabs. Do you have any favourites that you’d like to win?