Fukubukuro is the name given to the lucky bags which go on sale in Japan on January the 1st each year. Nearly all stores in Japan offer them ranging from the Pokemon centre, McDonald’s’, KFC, fashion and loads more. For this first look, we thought we’d feature one of the best anime goods store, Animate. Animate have stores all over Japan with the stores in Akihabara and Ikebukuro worthy of a visit with their amazing stock.
We recently ran a post outlining the Fukubukuro or lucky bag sales in Japan that occur from January 1st each year. This is essentially where you part with some money for a bag from a retail store, unsure of what you’ll find inside, however the value of the contents usually far outweighs what you paid for it so you normally pick up a bargain.
Today we have some video footage from various outlets in Japan showing what they did for fukubukuro, ranging from the opening of LaForet Harajuku, which occurred on New Year’s Day at 9AM to the chaos that was the Shibuya 109 store in the heart of Shibuya. Check the video below and for more info, hit up the Tokyo Fashion website, link below the clip.
The start of a new year in Japan on New Years Day also marks the start of “fukubukuro” or lucky bag shopping. Lucky bags are sold by various outlets across Tokyo, the catch being that you actually can’t see what’s inside the bag. The bag contents are usually worth more than what you paid for which is a nice surprise but it really is a lucky dip.
An example being the lucky bag being offered by “rOKUPA” which is a shortened version of the brand name “6%DOKIDOKI”. rOKU meaning 6 in Japanese and “PA” = pāsento (katakana) = “Percent”. Their lucky bag follows these guidelines:
- The contents are valued at 3 – 5 times what you pay for the bag..bargain.
- Goods that are on sale and the contents of the lucky bags themselves aren’t in rOKUPA.
- No matter which lucky bag you pick up, you be guaranteed that there will be original wear inside.
Their bags go for ¥10, 500 however the contents can valued at upwards of ¥30, 000+, pretty good value and fun way to spend what little Xmas money you may have left over.
Source: Tokyo Fashion