Tag Archives: Lawson

Lawson Collaborates With The IdolM@ster

In yet another collaboration ready to hit up Japan, convenience store chain Lawson, has revealed a cross promotion with the popular IdolM@ster series.

lawson promo idolmaster

Beginning on May 27th, the promotion will see Lawson teaming up with the PS3 launch of the new game,  The Idolm@ster: One for All. The promotion will see the Kirin brand of Namacha, a green tea beverage which comes in bottled form, covered in one of the 12 different characters from the series. This will give the game launching on May 15 a great start and will see it hopefully sell by the truckload.

Lawson Announces Arpeggio of Blue Steel Collaboration

Here’s another cross collaboration involving a convenience store franchise and an anime series. Running between April 22nd and May 5th, Lawson and Arpeggio of Blue Steel will team up for a promotion that will see some awesome goodies up for grabs.

blue steel logo


Just by purchasing a drink, you’ll be able to pick up a  vinyl teddy Kirishima in store uniform, clear file, signed tapestry, tickets for a live event starring Trident – the actress unit put together for the series with Mai Fuchigami (Iona), Manami Numakura (Takao), and Hibiku Yamamura (Haruna) or a t-shirt and beach cushion.

Lawson Convenience Stores Announce New Promotions

Lawson is a popular franchise of convenience stores in Japan and like most stores tend to run promotions from time to time. They recently announced a couple of new ones for the otaku public.

First up, there’s the swimming anime, Free!, in which customers can buy 2 collaboration Calbee products in order to receive a snazzy poster which can be seen below.

free anime poster


You can also download the Android and iOS Lawson app which will give you access to a Free! wallpaper for your smartphone. Knowledge of Japanese will be required for the app.

The second promotion is for Love Live!, the hugely idol anime with matching game. The promotion kicks off on March 18 and will consist of a lucky draw lottery where you can win unique Love Live! t shirts. You’ll need to gain entry to the promotion by purchasing a Kirin drink and then you’ll also be able to select your favourite girl for the promo campaign.

love live promo



Evangelion Hooks Up With Sega & More For 3.33 Home Release

The Evangelion franchise is really turning the promotional wheels in the lead up to the home release of ‘Evangelion 3.33 You Can (Not) Redo’. We’ve already seen a few collaborations on this site and now it’s the turn of games developer and publisher, Sega, to jump into the fray.

As the Japanese release on the 24th of April draws near, we now have a new collaboration utilising the many arcades which Sega have scattered around Japan. You’ll be able to pick up a few Evangelion exclusive items such as special prizes, clear files, drinks and more.

For more info, you can check out the official site here.

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Plus while we’re on the topic, let’s have a quick look at some other cross promotions that are running for the home release DVD/Blu Ray.

There’s also a team up with snack company, Glico, who are producing these awesome picnic mats.

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Convenience store chain, Lawson, also have their offering of an exclusive clear file which looks pretty good.

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Business wear label, Haruyama, is also putting out these smart Evangelion themed business shirts, women’s blouses, cuff links, handkerchiefs and tie tacks.

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