Tag Archives: promo

Lawson Convenience Stores Announce New Promotions

Lawson is a popular franchise of convenience stores in Japan and like most stores tend to run promotions from time to time. They recently announced a couple of new ones for the otaku public.

First up, there’s the swimming anime, Free!, in which customers can buy 2 collaboration Calbee products in order to receive a snazzy poster which can be seen below.

free anime poster


You can also download the Android and iOS Lawson app which will give you access to a Free! wallpaper for your smartphone. Knowledge of Japanese will be required for the app.

The second promotion is for Love Live!, the hugely idol anime with matching game. The promotion kicks off on March 18 and will consist of a lucky draw lottery where you can win unique Love Live! t shirts. You’ll need to gain entry to the promotion by purchasing a Kirin drink and then you’ll also be able to select your favourite girl for the promo campaign.

love live promo



Arise glides onto Surface

A new tie-in coming out of Japan, this one focussing on Ghost in the Shell: Arise teaming up with Microsoft for their newly launched Surface tablet.

Two new spots for TV have just been launched which you can check out below. Arise is part of a new four episode series having a cinema run with the first one hitting the silver screen on June 22nd.

The CM’s look amazing, will this persuade anyone to buy a Microsoft Surface?

surface arise


Surface keyboards

surface keyboards


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Evangelion Hooks Up With Sega & More For 3.33 Home Release

The Evangelion franchise is really turning the promotional wheels in the lead up to the home release of ‘Evangelion 3.33 You Can (Not) Redo’. We’ve already seen a few collaborations on this site and now it’s the turn of games developer and publisher, Sega, to jump into the fray.

As the Japanese release on the 24th of April draws near, we now have a new collaboration utilising the many arcades which Sega have scattered around Japan. You’ll be able to pick up a few Evangelion exclusive items such as special prizes, clear files, drinks and more.

For more info, you can check out the official site here.

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Plus while we’re on the topic, let’s have a quick look at some other cross promotions that are running for the home release DVD/Blu Ray.

There’s also a team up with snack company, Glico, who are producing these awesome picnic mats.

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Convenience store chain, Lawson, also have their offering of an exclusive clear file which looks pretty good.

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Business wear label, Haruyama, is also putting out these smart Evangelion themed business shirts, women’s blouses, cuff links, handkerchiefs and tie tacks.

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