Here’s an update to a previous collaboration involving razor company, Schick and massively popular series, Attack on Titan. This campaign is known as “Refresh on Titan” and targets the various Schick products which will come bundled with a different assortment of AoT figures. There’s also an augmented reality AR app, Hydro 5 sets will come with a special stand while various promo clips show different aspects of the AoT series.
A couple of new commercials in the current Evangelion x Schick collaboration running in Japan. This one features a couple of tv spot featuring Shinji’s father, Gendo IKari, illustrating the best way to get a killer smile.
Love the Evangelion store from Harajuku in the background!
Hot on the heels of the reporting of the collaboration between Evangelion and athletic show company, K-Swiss, now we hear of a new collaboration between Evangelion and razor company, Schick.
The Evangelion x Schick Razor campaign has made a comeback for 2013 starting this month with a Phase One spiky haired silhouette. The promotional website and products won’t go live until April 25, the store displays have revealed that the character is none other than Gendo Ikari, appearing as if in the middle of a mid-life crisis.
Special promotional items for this part of the collaboration include ear jack plugs displaying the Eva characters.